Equality Ally Brand Initiative
Fostering empathy across divides
The Objective
To promote empathy, community and a culture of inclusion throughout the Salesforce community of employees, customers, partners, prospects, and the general public.  

The Creative
Working in partnership with Salesforce Employee Resource Groups, we developed a film and content series spotlighting a cross-section of Salesforce employees and Equality champions, reinforcing the unifying force of our common humanity, while embracing the distinctive characteristics that make each of us unique. The film’s prominent debut: Kicking off a 2019 Dreamforce fireside chat between Marc Benioff and Barack Obama. Word was, the president loved the film.
Creative team: Shirleen Lavalais, Peter Henningsen, Peggy Peralta, Nic Bucci and Peter Coffey.