The Objective
To celebrate Point Blue Conversation Science's 60th anniversary by amplifying awareness of this pioneering nonprofit and bringing its vision and mission to life. Inspire audiences to take action to support tangible, positive conversation outcomes for a healthier planet and highlight Point Blue as a leader in climate-smart conversation, driving bold, science-based solutions to ensure that both human and wildlife communities thrive for generations to come.  

The Creative
Our idea was simple. Write an Ode to Fieldwork, spotlighting the unsung heroes of conversation science. To bring this vision to life, our intrepid creative team embedded with Point Blue's field teams, traveling across California to document their dedication, commitment and scientific rigor. We highlighted how these teams - building on decades of data and expertise - continue to transform ecosystem research into groundbreaking insights that inform critical, real-world conservation strategies. Immersing ourselves in their work and passion, we captured the breadth and depth of their observation techniques, data collection, and ecosystem health assessments. We showcased them as the heart and soul of Point Blue, whose committed actions are shaping our opportunities for a more resilient future.