(RED) Campaign at Dreamforce
Raising awareness, rallying support for the global AIDS crisis
The Objective
To illuminate the collaboration between (RED) and Salesforce in the fight against AIDS in sub-Saharan Africa. To craft a compelling campaign and immersive experience for “Dreamforce Gives” to attain a fundraising milestone of $300,000. To spotlight the crucial efforts of (RED) and the Global Fund aiding African mothers and newborns affected by AIDS, fighting the disease and transforming lives.

The Creative
Our Event Creative Team orchestrated an immersive (RED) extravaganza and pop-up store in the heart of the Dreamforce campus. We conceived, designed and executed a bespoke retail space, complete with exclusive branded merchandise.We showcased poignant tales of African mothers and children whose lives have been transformed bty the partnership.  We spearheaded an extensive event and social media blitz to raise both awareness and funds, including the launch of this film, showcasing stories of the Salesforce, (RED), and the Global Fund partnership.  The pop-up store sold out of merch within four days, and the campaign raised a total of 1.5 million dollars.
Creative team: Luis Iglesias and Rebecca Brown.