COP26 Climate Action Campaign
Engaging the world on path to Net Zero
The Objective
Launch Salesforce’s strategy for sustainability and commitment to climate action at the 26th UN Climate Change Conference of the Parties (COP26), Establish Salesforce as a leader in climate action and corporate responsibility, serving as key connector and partner in the global effort to combat climate change.

The Creative
Our cross-functional creative team designed an immersive event and activation space, providing opportunities for attendees to network and connect. Serving as a welcoming hub for partners, customers, innovators, and Ecopreneurs our event theme and space design facilitated collaboration, learning and idea exchange. Our film titled “Evolution is Innovation” launched a multi-channel content campaign that included live updates, and thought leadership from the COP event. Our concept made the case for accelerating the global economy to Net Zero, highlighting specific company commitments to initiatives such as WEF,, and the UN Sustainable Development Goals. The campaign inspired an acceleration of climate action across industries and organizations in the public and private sector.
Creative team: Randy Hibbitts, Anne Grantski, Andrea Bustabade, Anne Lewis, Jeff Schieffer
Jane and me at Dreamforce. Discussing the work ahead.